It's time to be in the limelight

We help startups and SMEs build international brands and expand their competitive advantages

We are marketing and digital strategists who help brands develop their online businesses internationally, increase brand value and performance
through data, best practice and digital channels.

Xpotlight has shown complete professionalism and has delivered more than what we expected. Always available, they solve problems efficiently and in a timely manner. We put our trust in them and would definitely recommend any companies who need effective marketing works to hire Xpotlight for quality and satisfaction.

Alberto Perani

Founder | Studio Perani, Chartered Accountants and Legal Auditors

Services

Market Research

  • Target market landscape evaluation (competitors, segments, challenges, strategic partners)
  • Definition of Business Model
  • Digital position study

Marketing Strategy

  • Value Proposition development
  • Market tests and validations
  • Price positioning
  • Go-to-market plan development and implementation

E-Commerce

  • E-commerce & website development
  • Listing management into (international) online marketplaces

Content creation

  • Web and social media content creation
  • Assets creation (photos, graphic designs, videos, audio, etc)
  • Blogs
  • Press kits
  • Brochures
  • Technical documents and manuals
  • Marketing tools development

Brand development

  • Brand auditing
  • Brand identity creation
  • Graphic chart development
  • Coherence management and supervision

Marketing Automation

  • Email automation
  • Chat bot
  • CRM setup
  • Business process digitalisation
  • Data analysis

Content creation

  • Web and social media content creation
  • Assets creation (photos, graphic designs, videos, audio, etc)
  • Blogs
  • Press kits
  • Brochures
  • Technical documents and manuals
  • Marketing tools development

Brand development

  • Brand auditing
  • Brand identity creation
  • Graphic chart development
  • Coherence management and supervision

Campaigns and Advertisements

  • Social media campaign creation
  • Search engine advertising
  • Analytics reporting
  • Global campaign setup (above and below the line)
  • Monitoring and reporting

How we work

A la carte

Xpotlight works with your company by providing services à la carte on specific projects. We offer a range of strategy-orientated options to fit any budget, timeline and aims.

Retainer program

We assist businesses – whether large or small, start-up or established – to develop cost-effective strategies to fuel growth. With the retainer program, we provide a Temporary Marketing Manager to step-in for a determined period of time in order to achieve your business development goals.

Advisory

In this method, we provide advice on your plans and strategies and supervise in-house works in order to achieve the ultimate goal. 

Industries and markets we have worked for

Markets

Our consultants have experience in over a dozen markets and with industries including food and beverage, health and pharmaceuticals, technology, e-commerce and logistics, security and defence, finance and agriculture.

Engineering

IoT

Fashion

Luxury

Personal Care Products

Apps

Medical

Food and Beverage

Tips, ideas, insights for the right business strategy

Resources

30 March 2020
With things on a standing halt in Italy, many entrepreneurs and business owners are probably in limbo, wondering what to do to prevent a disastrous fall. However, a period of low productivity and activity doesn’t mean it is the end of the business. It can be, in fact, an opportunity in disguise.

 

 

They have trusted us with their projects

PORTFOLIO

Fondazione Bresciana per gli Studi
Economico-Giuridici

App for social relationship improvement

Organic and innovative sanitary products for women

Vision wear fashion accessories

Chartered Accountants and Legal Auditors

Hip and knee
surgery clinic

Organic and innovative sanitary products for women

App for social relationship improvement

They have trusted us with their projects

PORTFOLIO

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The team

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Michael Stone

Developer

Nicole Andson

Design

Ava Johnson

Design

Michael Stone

Finishing

Arnold Pettis

Finishing

Milla Vitch

Project Lead

Unsure of what you need?

Coming soon, you will be able to enter our marketing simulator that might help identity what you need together with a budget that might work in order to achieve them.

You set the goals,
we plan the work

Smart marketing

As a brand is built, it is important to establish and safeguard the reputation that represents the company’s brand name.

This is why Xpotlight recommends a 360° online and marketing solution that ensures brand coherence and excellent customer journey.

With Xpotlight, you can opt between outsourcing a Marketing service provider, a Marketing Consultant or a Temporary Marketing Manager for your organisation.

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